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TV STATIONS AIRING
Tel. 215-238-4700 (then dial 12539), email
SAN FRANCISCO: KPIX-TV
Rosemary Roach, 415-362-5550, email
BOSTON: WCVB-TV Ch.5
Phone: 781-449-0400, email
Contact the Following Companies:
Please contact the following companies whose ads ran on Schlessinger's new TV show - and
watch the show yourself and phone the advertisers. Remember, many companies don't know
their ads are running, so be nice:
(Amazon.com actually advertised on Dr. Laura's Web site, not her TV show, but in view
of their big name, we thought it important for folks to contact them).
Computer Learning Center
tel. 703-367-7000; FAX 703-257-2960
LA Weight Loss
Blue Star Ointment
Web comment form
Garden State Life Insurance
Web comment form
The Ab Dolly
tel. 800 830 2176
Total Telcom Media
PRODUCT: Mind and Spirit, 1-800-226-5937 (psychic readings)
We are sad to announce that McDonald's is one of the only companies not to issue a
definitive statement directing that no further ads be run on the Dr. Laura TV show.
When we initially posted the fact that McDonald's had advertised on the show, the company
phoned us and angrily denied the ads even ran, then told us they had no control over what
ads their franchises buy. Yet according to McDonald's own
Web site: "We closely evaluate the content of the programs in which
our television commercials appear and strive to associate our advertising with
entertaining, responsible programs." Has McDonald's recommended that their ad
agencies not buy Dr. Laura? We asked them that very question - no answer yet. If you
see another McDonald's ad run on Dr. Laura in your area, please contact us immediately.
The following are links to other independent Web sites targeting "Dr. Laura" TV
- Dallas/Ft. Worth
- Local Advertisers
[DISCLAIMER: StopDrLaura.com is not affiliated with, and does not vouch for the
authenticity of any of the information on, these sites.]
Scroll way down to find more info on all local protests. To organize
your own local protest, email Robin Tyler.
STOPDRLAURA BANNER ADS
NEW StopDrLaura.com Web banners, including pics from
local protests - take some for your Web site!
DR. LAURA POLL/CHICAGO PROTEST PICS
Weigh in on the About.com poll about Dr. Laura's show, and check out the pictures from
the Chicago protest - click, then scroll down to find the link.
politely call as many of the #s below as you can - thanks!
1. SUMNER REDSTONE, CEO of Viacom (which owns Paramount)
tel. 212-258-6310, fax 212-258-6311
Message: "Why is Viacom supporting prejudice - cancel the Dr. Laura show."
(Don't let them pass you to the (323) number - he's the boss, insist they take your
2. KERRY MCCLUGGAGE, Chmn. of Paramount
tel. LA 323-956-5076, NYC 212-258-6269
(He shares the NYC # with Co-President Joel Berman), fax: 323-862-1823
Message: "Cancel Dr. Laura" [same message for the rest of the calls below].
If you can do even more, call the following Paramount employees:
FRANK KELLY, Co-Pres. Domestic TV:
tel. 323-956-4543 fax 323-862-1838
JOEL BERMAN, Co-Pres. Domestic TV
STEVE GOLDMAN, Exec. VP
JOHN NOGAWSKI, President - Distribution Domestic TV
tel. 323-956-8999 fax 323-862-3404
MICHAEL MISCHLER, Exec. VP - Mktg.
tel. 323-956-5516 fax 323-862-1023
BOBBEE GABELMANN, Exec. VP Current Programming
tel. LA 323-956-5508, NYC 212-258-6654
fax 323-862-0282 and 323-862-1188
RICHARD LINDHEIM, Exec. VP
JOHN WENTWORTH, Exec VP Media Relations
tel. 323-956-5394 fax 323-862-3756
MICHELLE HUNT, Head of Media Relations
tel: (323) 956-8266 fax: (323) 862-1323
Local Protest Contact Info:
To make a difference in your city, please call or write your local station contracted to
carry the Dr. Laura show, or contact the local StopDrLaura.com organizer in your city:
Stop Dr. Laura
National Days of Protest!!
Local Protest Contact Info:
To make a difference in your city, please call or write your local station contracted to
carry the Dr. Laura show, or contact the local StopDrLaura.com organizer in your city:
WAGA-TV5. Glen McHugh, GM. 404.875.5555. firstname.lastname@example.org
Local Coordinator- Harry Knox email@example.com
Protest Saturday, August 26, 11 a.m. against KEYE-TV Channel 42, 10700 Metric Blvd (in
north Austin, just east of Mopac, south of Braker Lane). Sponsored by the Austin Stop Dr.
Laura Committee. Please e-mail firstname.lastname@example.org
for more information.
Help organize for Baltimore's part in the Stop Dr. Laura National Days of Protest - please
attend our meeting at 7 p.m., Tuesday, Sept. 5. E-mail Queerwrtr@aol.com for meeting location. Baltimore will
participate in the National Days of Protest with a rally in front of WMAR-TV studios, 6400
York Road, Baltimore, Monday, Sept. 11, 9:00 AM.
Station: WCVB-TV5. Paul LaCamera, GM. 781.449.0400. Local Organizer: Stacey
Chicago will join the National Days of Protest with a demonstration in front of WBBM-TV
Channel 2, 630 N. McClurg Court, Chicago at 2 p.m., Sunday, Sept. 10. Help us prepare for
the protest by attending a poster making party 7 p.m., Tuesday, Sept. 5 at Ann Sather's,
929 W. Belmont. For information contact email@example.com
Call WBBM-TV Channel 2's new General Manager, Walter F. Dehaven, at 312.944.6000
Tell them your complaints about the program by visiting their website at www.cbs2chicago.com
Cincinnati will participate in the National Days of Protest with a rally outside WCPO-TV,
5th & Central, at 3 p.m., Sunday, Sept. 10. For more information contact Cincystopdrlaura@aol.com Let Channel 9
know you oppose their sponsorship of "Dr." Laura. Phone General Manager Bill See
at 513.721.9900. Write a note of protest by visiting this Web site
Dallas will join the National Days of Protest at 1 p.m., Sunday, Sept. 10,
KTVT-TV Channel 11, 10111 N. Central Expressway, Dallas. For more information
contact Selig602@aol.com KTVT-TV. Brian Jones, GM.
817.451.1111 ext 200. firstname.lastname@example.org
Denver will join the National Days of Protest with a StopDrLaura contingent in this year's
AIDS Walk (Sunday, Sept. 10) and a protest at KUSA-TV Ch. 9, 500 Speer Blvd, 6 p.m.,
Monday, Sept. 11.You can leave your opinion on KUSA's airing of Dr. Laura at their website.
Subscribe to the Stop Dr. Laura Colorado! List-serv by sending an e-mail to listproc@lists.Colorado.EDU
with the following as the body of the message: Subscribe stopdrlaura <your name>.
Visit the Stop Dr. Laura Colorado website: www.geocities.com/stopdrlauracolorado
Houston will participate in the National Days of Protest with a candle light
vigil on 8 p.m., Sunday, Sept. 10, KPRC-TV Channel 2 (NBC), 8181 S.W. Freeway, Houston (at
Gessner). To get involved contact email@example.com
Kansas City, MO
Kansas City will join the National Days of Protest with a 3 p.m., Sunday, Sept 10
rally in front of KSHB-TV Channel 41 studios, 4720 Oak, Kansas City. For more information
e-mail firstname.lastname@example.org and
KTNV-TV13. Chris Foate, GM. 702.876.1313. email@example.com
Local Organizer- Strutt Hurley firstname.lastname@example.org
Stop Dr. Laura Lexington will join the National Days of Protest with a Noon rally, Sunday,
Sept. 10 in front of WTVQ-TV Channel 36 studios, 6940 Main of War Blvd., Lexington. For
more information, please e-mail StopDrLauraLEX@aol.com.
Join a host of prominent speakers to protest in front of Paramount Studios! 10
a.m., Monday, Sept. 11, 5555 Melrose. Be there - this is Hollywood! For more information
or for information about participating in the Los Angeles part of the National Days of
Protest please e-mail Rtstopdrlaura@aol.com
Contact CFCF Channel 12 to protest their sponsorship of Schlessinger's show. Telephone
273.6311 or e-mail email@example.com
Protest at WKRN Channel 2, 441 Murfreesboro Road, Nashville at 4 p.m., Monday, Sept.
11. For more information e-mail firstname.lastname@example.org or
check out the local website at WWW.GAYTN.COM.
September 11th rally being planned now. Contact New York City organizer
Kenny Weinberg at NYCstopDrLaura@aol.com
Local Station: WCBS-TV2 - Anthony Petitti, GM. 212.975.4321 - APetitti@cbs.com
WKMG-TV Channel 6, 4466 N. John Young Parkway, Orlando. Please complain by calling WKMG
General Manager Kathleen Keefe at 407.291.6000. Local Protest contact: StopDrLauraOrlando@prodigy.net , Stephan
Palm Springs, CA
Palm Springs joins the National Days of Protest with a picket of KMIR-TV Channel 6, 9:30
a.m., Monday, Sept. 11th, 72920 Park View Drive, Palm Desert. For more information e-mail StopDrLauraPS@aol.com.
The National Days of Protest comes to Philadelphia with a rally at Welcome Park, 5:30
p.m., Monday, Sept. 11th (2nd & Walnut), followed by a march to KYW-TV Channel 3 at
Independence Mall, where we will hold a protest and press conference. To get involved,
please e-mail email@example.com.
Protest against KCVK-TV Channel 3 at 10 a.m., Saturday, August 26, 5555 N.7th
Ave, Phoenix. KTVK-TV3: Bill Miller, GM. 602-207-3333. Local Coordinator- Amy Culver firstname.lastname@example.org
Protest Monday, September 11 at 11 a.m. at KGW-TV.
Providence will join the National Days of Protest by assembling across the street from the
RI State House, 7 p.m., Sunday, Sept. 10. There will be speakers followed by a
candle-light procession to Channel 28. For more information please e-mail RIStopDrLaura@aol.com.
Reno has announced it is joining the National Days of Protest with a rally at 9 a.m.,
Monday, Sept. 11 in front of KRNV TV Channel 4 studios, Vassar Street Station. For more
informaiton, please contact Ben at Benzomatic@aol.com.
Planning meeting for San Francisco's participation in the National Days of
Protest: 6-8 p.m., Thursday, Aug. 24th at the office of Survive AIDS, 519 Castro Street,
2nd floor, San Francisco. Local Station KPIX-TV5: Jerry Eaton, GM.
415.632.5550. San Francisco will join the National Days of Protest with a picket of
KPIX-TV, 855 Battery Street from noon to 1 p.m., Monday, Sept. 11th. For more
information contact SFStopDrLaura@aol.com
King-TV5. Glenn Wright, GM. 206.448.5555. email@example.com.
Local Organizer: Pete Gregson firstname.lastname@example.org
St. Louis will participate in the National Days of Protest with a candlelight
vigil at Fox 2 studios, Hampton & Interstate 64 at 7:30 p.m., Sunday, Sept. 10
For more information contact email@example.com
Sioux City, IA
Protest against KMEG-TV Channel 6 on Sunday, Sept. 10. For more information
e-mail Lynette Melby at firstname.lastname@example.org
State College, PA
Protest assembles at 11:45 a.m., Monday, Sept. 11 in front of the university gates,
corner of College and Allen Streets. March to follow. For more information please contact SDrLStateCollege@aol.com.
Tampa will join the National Days of Protest with a rally at 3 p.m., Saturday,
Sept. 9 in front of WFTS-TV Channel 28, 4045 N. Himes Ave, Tampa (across the street from
Raymond James Stadium). For more information please contact StopDrLauraTampa@aol.com and email@example.com or visit the
Tampa Bay Stop Dr. Laura website
Local station: KGUN-TV Channel 9, 7280 E. Rosewood Avenue,Tucson. Special thanks
to Full Spectrum Travel, IBT's and Woody's for their generous donation of travel expenses,
and to EcoPure Bottled Water for donating refreshments and sun shelter.
Twin Cities, MN
KARE-TV Channel 11 in Golden Valley. Please protest KARE-TV by calling
612.546.1111. Next organizational meeting will be held on Thursday, August 24th at St.
Marks Episcopal Cathederal at 7pm. Twin Cities Stop Dr. Laura will participate in
the national days of protest with a candlelight vigil during the evening on Sunday, Sept.
10 at Loring Park, Minneapolis. For more information please contact StopDrLauraTC@aol.com
The next meeting of Stop Dr. Laura DC is 6:30 p.m., Tues., Aug. 22, Whitman
Walker Clinic, 1407 S Street NW, Mural Room. Plans will be made for participation in
the National Days of Protest with a demonstration in front of WDCA-TV Channel 20 at 2
p.m., Sunday, Sept. 10 in Bethesda, MD. Those needing rides or able to give rides
from DC should meet at 1 p.m. sharp in Dupont Circle. For more information contact StopDrLauraDC@hotmail.com
for information on their protest. Protest will be on Sunday, Sept. 10, 3:00PM, at KAKE-TV,
1500 N. West Street, Wichita. Write KAKE-TV Channel 10 General Manager Dave Trabert a
letter of protest and mail it to P. O. Box 10, Wichita, KS 67201-0010.
WE STOPPED DR. LAURA: Welcome to StopDrLaura.com. Over a
ten-month period starting on March 1, 2000, this Web site galavanized thousands of
activists across the US, Canada and beyond into an online juggernaut that forced Dr. Laura
Schlessinger off television. In that short time, the pro-bono StopDrLaura.com registered
over 50 million hits and 3 million visitors, while over 170 advertisers abandoned Dr.
Laura's television show in the US and Canada, leading many to call the StopDrLaura.com
campaign the first successful TV boycott in history (and winning it the Internet's
prestigious "Golden Dot" award from George Washington University). Dr. Laura's
TV show was finally canceled on March 30, 2001. We hope you enjoy this archive of the
site, and please do not contact any more advertisers or TV stations listed on this
site - this site is just an archive, the information on it is NOT current, as the
campaign is now over.
A special thanks to BiasHELP.org
for hosting StopDrLaura.com for free. You can click the image below to visit their
* NEWS: HEAR THE FAMOUS "ERROR" QUOTE:
- On her Aug. 15 radio show , Schlessinger
again calls homosexuality an error. [Legal Note: this is fair use under copyright law.]
click image to take a virtual tour of
SUPPORT STOPDRLAURA.COM - Buy a T-Shirt!
Schlessinger has railed against them on her radio show, now you can own one! Support
StopDrLaura.com - buy a StopDrLaura.com t-shirt. Click here, then look for the StopDrLaura section in the upper
right-hand corner of the page.
LATEST NEWS (note: all dates below are for the year 2000)
12/18: Is Dr. Laura Downgraded in YOUR City
Check out this very cool link,
to Dr. Laura's OWN WEB SITE, to check whether Dr. Laura's TV show has been downgraded to
the wee morning hours in your home town. It's quite easy, and quite fun - for
example, I found out that her show is now on at 2:05AM in NYC, 1:40AM in Chicago, but
still on at 1PM in Washington, DC.
12/15: Paramount Loses $1m on Laura
According to a new story in Variety, Paramount has lost over $1 million on the Dr.
Laura TV, and the show's very public and very big failure has reportedly sent ripples
through Hollywood. Too bad none of this ripples have hit Paramount or Viacom, who,
according to Variety, continue to stand by the show. Read the entire
12/7: Dayton Downgrades Laura
"Following the lead of many other television stations nationwide, WHIO-TV,
Channel 7, on Monday moved Dr. Laura Schlessinger's show from 10 a.m. to 1:30 a.m.
weekdays. In its place, Channel 7 now airs two episodes of Family Feud from 10 to 11
a.m." - Dayton Daily News, 12/5/00.
12/6: Houston Downgrades Laura
According to one of our viewers, KPRC channel 2 in Houston has moved Laura from 2:00 PM to
3:05 AM starting 12/4/00.
12/5: Little Rock Dumps Laura Radio
Little Rock has canceled Dr. Laura's syndicated radio show, the Arkansas Democrat Gazette
12/2: Laura's Cleveland Ratings Stink
"The November sweeps might have been the last for Laura Schlessinger, whose "Dr.
Laura" daytime show was relegated to late-night slots by stations in the
nations five biggest markets. Locally, at 10 a.m. on TV-3, her show ran fourth in
the time slot and 40 percent lower than the nearest competitor with a meager 1.8 rating/7
share." - Cleveland Plain Dealer, 12/2/00.
12/2: Laura Wins Sour Apple Award
"Variety columnist Army Archerd reports that picking the winner of the Hollywood
Womens Press Clubs annual Sour Apple award was easy as piethe only
nominee was Dr. Laura Schlessinger. The advice-dispensing physiologist angered gay
activists by calling homosexuals deviant and homosexuality a biological
error; since then her syndicated television show has suffered sponsor abdications,
terrible reviews, and banishment to late-night time slots..." - From the Daily
Advocate, Dec. 24, 2000.
12/1: Seattle Dumps Laura!
Ok, so I wrote the paragraph below way too soon. Seattle NBC affiliate KYW-TV is
reportedly dropping the Dr. Laura TV show, shipping it over to independent station KONG-TV
12/1: Laura Still in Limbo
Why no recent updates about Dr. Laura's TV show? Because ever since the CBS owned
and operated stations banished Schlessinger's TV show to early morning slots, there hasn't
been much news about the good doctor. In most of the country's major markets, she's
now been moved to 2, 3 and 4 AM slots, a death knell according to industry experts. In
Philly, the local CBS affiliate dumped the show completely. There have also been tons of
rumors that Paramount has canceled the show, and that Laura has walked off the set in
anger (none of these are confirmed). But just because there isn't any hard news
about Laura, doesn't mean we aren't here, watching and waiting. Stay tuned.
11/7: Philly to Drop Dr. Laura!!!!!
StopDrLaura.com learned early today, confidentially, that the CBS affiliate in
Philadelphia is dropping the Dr. Laura TV show effective Friday, November 10 - as that
news has now been made public, we can now report it. The news that Philly will be the
first US station to drop the Dr. Laura TV show comes on the heel of news that the CBS
owned and operated affiliates have relegated the Dr. Laura TV show to the early morning
11/7: Did Paramount Censor "Frasier"?
Angeles Times is reporting today that it looks like Paramount may have censored the
"Frasier" show because it made fun of Laura Schlessinger. In a
critically-aclaimed episode, the cast takes on "Dr. Nora," a raving moralistic
lunatic who has her own radio talk show, even though she's not a "real" doctor.
If it's rue that Paramount yanked the Nora episode to appease Laura, it would mean that
Paramount is willing to take TV shows off the air when they criticize high-paid business
partners, but not when they defame gays and lesbians. What was Paramount saying about
freedom of speech???
11/7: Laura Downgraded to Late Night
Reporter and Variety
today are reporting that the "Dr. Laura" TV show is headed for the "post-1
a.m. graveyard" as of next week on CBS owned and operated stations, meaning 6 of the
top 10 TV markets in the counry, including the crucial markets of NY, LA and Chicago.
According to the experts, this has meant the death knell for other troubled shows in the
10/30: 'All My Children' Goes After Laura?
"All My Children," ABC's hit soap opera, reportedly went after Laura
Schlessinger today when one of the main characters "came out" and said (this may
be a paraphrase): "I'm not blind or deaf. I know what's out there. I know what people
say. Talk show hosts call people like me 'unnatural.' All I know is what I am -- it
doesn't feel unnatural. The only thing that is unnatural is the way people react to
me." Gee, wonder who she's referring to...
10/29: Laura to be replaced?
"Caroline Rhea is rumored to be taping a talk show pilot for Paramount TV, which is
being rushed into production as a back up for the low-rated "Dr. Laura Show,"
according to gossip columnist Michael Starr from the New York Post." Read the entire story here.
10/29: Schlessinger Takes on Barbara Walters
Schlessinger took on Barbara Walters recently over a photo of Walters in a bathrobe that
Schlessinger found distasteful. Walters and her cohosts on their daily daytime TV show
"The View" retailiated by flashing one of Schlessinger's infamous nude pictures
on the air (you'll recall that two years ago a former boyfriend of Schlessinger released
nude photos of the talk show host taken while he was having an affair with her during her
10/25: See the West Wing Video Here!
Last week, NBC's hit TV show
"The West Wing" savaged Laura Schlessinger. We've now got the clip of this
brilliant scene online. Check it out here - you won't be disappointed (each clip is around
1.4 megs). Clip 1, Clip 2.
And as thanks, let's everyone watch this really great show (Wednesdays, 9PM EST).
10/22: Paramount Retooling Laura Show, AGAIN.
Paramount has announced that they are retooling the Laura TV show again, in a last ditch
bid to save the show in the face of terrible ratings and an advertiser stamped out the
door. According to the press, this time they're going to let Laura REALLY be Laura (though
this is what they said the first time they retooled the show only 2 weeks ago).
10/22: Schlessinger's "Apology" Not an Apology
"Buzzers going off. That is not an apology. She is justifying her position and
saying, in effect,'"I'd say the same thing again only with milder words.' And if she
is such an Orthodox Jew, she would know that 'Teshuvah,' or repentance, requires remorse
and action to correct the hurt. Read the entire Ventura County Star
10/22: Right Wing Attacks Laura
"Syndicated talk show host Dr. Laura Schlessinger is great at telling her callers to
stand up for their principles. But under pressure from homosexual activists, the doctor
found it impossible to defend her own. In a full-page ad in Variety, Schlessinger abjectly
apologized for once calling homosexuality ``deviant.''" Read the entire Boston Herald story.
10/22: Schlessinger Parodied on Law & Order Too
First, Schlessinger was lampooned on West Wing, now we find via the Minneapolis Star
Tribune, that the show following it, Law & Order, did the same. Apparently, they put a
"radio psychologist" on the stand who under questioning revealed she was NOT a
real doctor, but rather had a PhD in kinetics (Schlessinger's is in physiology).
10/18: Transcript of West Wing
Gay journalist Rex Wockner has transcribed the "West Wing" segment blasting
Laura Schlessinger. It's a must-read - click
here to read it.
10/18: "West Wing" Savages Laura
The Emmy-award-winning TV show "West Wing" included a blistering attack tonight
on an uptight anti-gay pseudo-doctor who bore a striking resemblance in background to
Laura Schlessinger. Martin Sheen's character, the President, starts questioning this woman
about what kind of doctor she is, asks how she can give counseling when her PhD is in an
unrelated field, criticizes her offensive views of homosexuality, then launches into a
paraphrase of that famous email about Dr. Laura and the Bible. A truly amazing show. Feel
free to contact the "West Wing" via their Web form and
10/17: Time Life Drops Laura/Stations Move Her
In double good news, Time Life, Inc. has finally pulled it rather extensive national
advertising on the "Dr. Laura" TV show, and two stations have moved "Dr.
Laura" to less important time slots. Stations WGRZ-TV in Buffalo, NY, has reportedly
moved "Dr. Laura" from its prime 3 p.m. timeslot to 10 a.m, and as previously
reported, WKFT-TV (Raleigh/Durham/Fayetteville, North Carolina) moves "Dr.
Laura" from 5 p.m. to 2 p.m.
10/10: Laura Apologizes, Again
In the October 11 edition of Variety, Laura Schlessinger again apologizes to the gay
community for her anti-gay rhetoric. She issued an earlier apology on March 10, then
retracted it five days later. Read her latest apology here.
10/5: Laura Reportedly Caught With Fake Guests
Access Hollywood reports that the "Dr. Laura" TV show may have
been caught red-handed showcasing fake guests. Apparently, a member of Schlessinger's own
staff (right) appeared on the show two days in a row, each time as a guest with a
different problem (and not identified as a Laura staffer). Check out an 840k excerpt of this great Access Hollywood piece from
October 4, 2000.
10/5: EXTRA: All of Canada Dumps Laura!!!
In an amazing development, the Dr. Laura TV show is being yanked off the air IN ALL OF
CANADA! Perhaps quite fitting, the decision came to light yesterday, the day of former
Prime Minister Pierre Trudeau's state funeral. Trudeau was a great defender of gay rights,
my Canadian friends tell me - including being responsible for the decriminalization of
homosexuality in Canada over 30 years ago. What a wonderful tribute to a great man - he
leaves his country in good hands. Read the Canadian Press story
about this development.
10/4: Carolina TV Station Downgrades Laura
"WKFT in North Carolina (Raleigh-Durham-Fayetteville) has become the first
major-market station to downgrade 'Dr. Laura.' Beginning Oct. 16, 'KFT will move the show
from its plum 5 p.m. timeslot to 2 p.m. because of faltering ratings. Through yesterday,
'Dr. Laura' was averaging a 0.9 on 'KFT, an independent station that had previously been
pulling a 2.8 with 'Sally Jessy Raphael' at 5 p.m." Read the NY Post article here.
10/4: ABC: Did Laura Lie About Guests?
"Now the inflammatory Schlessinger is being accused of packing her show with
'plants,' fake guests who are actually on her payroll." Read entire ABCNews.com story
10/3: Two Canadian TV Stations Dump Laura
At least two Canadian TV stations, in Toronto (ONtv) and Montreal (CFCF12), no less,
announced today that they will be dumping Dr. Laura's TV show, starting next week. More to
come on this breaking story.
10/3: Another "plant" spotted on Laura show
The NY Post reveals that yet another plant was spotted on the Dr. Laura TV show (see next
news item). According to the paper, Schlessinger's own staff appeared on the show,
unidentified, as though they were simply a guest who had the "courage to come here
today." Read the Post
10/2: Laura's Ringer "Scandal"
The "Dr. Laura" TV show is facing charges that it places paid ringers in the
audience to ask Laura the "right" questions. The NY Daily News asks "What
is the right, just, ethical, and moral stand on hiring people to spice up your talk
show?" Read the entire
9/29: A real psychiatrist takes on Laura
Psychiatrist Dr. Carole Lieberman, M.D., takes on Laura Schlessinger, and in a big way
(you'll recall Ms. Schlessinger got her degree in physiology, studying rats - and not in
medicine, psychology or psychiatry as most folks think.) Check out the video of Dr. Carole fighting back
(click then scroll down to the link).
9/28: Pfizer says "no more" Laura ads
"It was not our intet to run our advertising during the Dr. Laura show. We have
contacted our agencies to insure that our commercials do not run on the show again."
Since nearly every advertiser has said the same thing, you gotta ask, was Paramount lying
when they repeatedly told the press they had sold out advertising for the show?
9/28: Laura too scary for Spooky World
"She's scary, but Spooky World won't advertise on Dr. Laura Schlessinger's new TV
show. Our spooky spies report that Spooky World pulled their ads after fans called
complaining that they were, well, horrified by the snippy pseudo shrink!" - Boston
9/28: Oxygen Puts Laura in the Doghouse
Oxygen Media's BeFearless.com Web site takes another look at Laura Schlessinger, and it
ain't good :-). Read the article here.
9/27: Could Dr. Laura Be Sued?
"Dr. Laura's statements are produced in a California workplace: a television studio.
California law prohibits discrimination based on sexual orientation in the workplace. If
she makes discriminatory statements on her show she may end up with a lawsuit that would
teach her an expensive lesson. Employees have the right to be free of discrimination so
they can enjoy equal employment opportunity. Statements of prejudice interfere with this
right." Feminist attorney Gloria Allred, Dallas
Morning News, 9/27/00.
9/21: Paramount Halts Production of "Dr. Laura"
The LA Times reports today that Paramount is temporarily halting production of the Dr.
Laura TV show, only 2 weeks after its launch. While some think they may be trying to
re-tool the show, as its ratings have been abysmal and the advertisers are dropping like
flies, others say that a hiatus in production after only 2 weeks is NOT a good sign.
StopDrLaura.com welcomes the news as a sign the show is in trouble, but urges everyone to
KEEP CALLING THE ADVERTISERS, now more than ever. Read the entire LA Times story.
9/21: NBC Executive Embarrassed About Laura
According to today's LA Times: "Schlessinger was criticized at a panel of network
executives Thursday, when the group was asked--in light of criticism from Washington--if
there were programs on television they didn't feel they could defend. 'I'm not embarrassed
about anything on television, with the exception of 'Dr. Laura,' ' said Garth Ancier,
president of NBC's entertainment unit."
9/20: Canadians Launch Anti-Laura Web site
Some Canadians, upset with Schlessinger's anti-gay rhetoric, have started their own Web
site - DrLauraGoHome.com - to urge local
advertisers to drop Schlessinger's TV show. The site lists local Canadian TV stations on
which Schlessinger is airing, and a slew of advertisers' contact information. In other
Canada news, Maple Leaf Foods announced today that it has pulled advertising from the Dr.
Laura TV show. Oh Canada!
9/18: NYT: Dr. Laura TV show "a goner"
"Now ratings are in for the first four 'Dr. Laura' shows through Thursday, and media
analysts characterized them as weak. Viewership fell 15 to 28 percent compared with the
programs that run in time slots just before 'Dr. Laura,' they said, and were off 12 to 28
percent compared with the shows running a year ago that 'Dr. Laura' replaced. 'It's a
goner,' said Marc Berman, media analyst for the Mediaweek .com unit of VNU USA, who
produces The Programming Insider, a daily e-mail newsletter." Read the entire article.
9/15: Washington Post Slams Laura TV Show
"WHY WOULD PEOPLE want to watch this? Perhaps if all other channels mysteriously went
off the air. Even then, the temptation would be to avoid it. 'Dr. Laura' might be endured
but seems unlikely to be enjoyed. There was not a peep on any of her opening shows about
the topic that has earned Dr. Laura her most vehement detractors: homosexuality. On her
radio show, she has labeled it 'deviant' behavior comparable to 'bestiality' and
'pedophilia.' ...Apparently Dr. Laura was of the opinion that gay people hadnt
suffered enough bigotry and ignorance over the years and so she volunteered to offer yet
more." Read the entire, wonderful article here.
9/15: Eckerd HealthCare Dumps Laura
"The advertising for the Eckerd HealthCare Discount Plan was placed in a 'stand-by'
position which means that the networks aired the spot in any programming at their sole
discretion, not at the direction of Eckerd Corporation or its advertising agency. We have
notified all networks not to air Eckerd commercials during the 'Dr. Laura' show in the
9/15: CB Fleet dumps Laura
CB Fleet, which products Summer's Eve, has notified StopDrLaura.com that it is moving its
advertising to other non-Dr. Laura TV shows.
9/15: Texaco dumps Laura
"It is not our policy to purchase advertising time on controversial shows, such as
the Dr. Laura Show. Our spot was placed on the show in a decision made solely by the
television station as they overlooked our policy. That has been corrected and we are
taking steps to ensure that this does not happen again."
9/14: Tons More Drop Laura TV
Sears, Kraft, Kaiser Permanente, Unilever, and America's Best have all pulled their
advertising from Dr. Laura's TV show.
9/14: Ontel Drops Laura TV
Ontel, a national sponsor of the Dr. Laura TV show, has notified StopDrLaura.com that they
are pulling their advertising from the Dr. Laura TV show.
9/14: Laura's Ratings "Rock Bottom" in NYC
"Radio show host Laura Schlessinger got off to a rocky start with her new daytime TV
series, "Dr. Laura," Monday. The series was watched in just 54,500 metropolitan
area homes, enough to finish dead last in its 3 p.m. time period. The figure represents a
27% drop from what the station did in the time period in May with a combination of
"Inside Edition" and "Hollywood Squares" reruns." - NY Daily
News, Sept. 13, 2000.
9/14: Is Laura Paying her TV Audience?
According to a published article, a Dr. Laura TV show audience member, who she interviews
on camera, is reportedly a paid extra. The man claims that 80% of the Dr. Laura TV
audience is paid to be there, and that 30-40% of them are actors. "Dr. Laura is aware
of what all the audience people are doing, that they are paid," he says. That doesn't
sound like "Doing the Right Thing" to us. Read the article here.
CLICK HERE to read more news from
StopDrLaura.com, and get a feel for the history of this controversy.
Good Guys: Companies That Have Promised "No More Ads" Since 9/11 TV Debut
(all dates are for the year 2000):
- 11/7: 24 Hour Fitness
- 11/6: Ikea
- 11/1: Glaxo Wellcome (Valtrex)
- 10/30: Denny's
- 10/27: USA Today
- 10/27: Victory Ford
- 10/26: Winner Int'l (The Club)
- 10/26: Liberty Medical Supply
- 10/23: Icy-Hot
- 10/19: Domino's Pizza
- 10/18: Children's Museum
- 10/17: Time Life, Inc.
- 10/10: Arm & Hammer
- 10/7: Magic Wallet
- 10/7: 24 Hour Fitness
- 10/6: Schering-Plough
- 10/6: Jennifer Furniture
- 10/5: Craftmatic Adjustable Beds
- 10/4: Temple Kung Fu
- 10/3: Tetley Tea
- 10/3: Canada Savings Bond
- 10/3: Royal Bank
- 10/3: New Homes Preview
- 10/2: Checkers
- 10/2: MAACO (Canada)
- 10/2: Boot Town
- 10/2: Clearnet
- 9/30: Chef Boyardee
- 9/29: Novartis
- 9/29: Toyota
- 9/29: Bar-None
- 9/29: Robb & Stucky, Ltd.
- 9/28: Pillsbury
- 9/28: Giant
- 9/28: Pfizer
- 9/27: Spooky World
- 9/27: AR Pioneer Chiropractic & Carpal Tunnel Clinic
- 9/26: Stephen's Gourmet
- 9/26: Hospital for Special Surgery
- 9/25: Ciener-Woods Ford
- 9/24: Oldsmobile
- 9/24: Washington State Lottery
- 9/24: David's Bridal
- 9/24: Workopolis
- 9/22: Coca-Cola
- 9/22: Torso Track (Suzanne Somers)
- 9/22: Mervyn's
- 9/22: Diet-ZX
- 9/22: Zatarain's
- 9/22: Fantom Technologies
- 9/21: CareFirst BlueCross BlueShield
- 9/21: PETsMART
- 9/21: Mattress Discounter
- 9/20: Steak n Shake
- 9/20: Maple Leaf Foods
- 9/20: Lowes
- 9/20: Roman Meal
- 9/19: Medieval Times
- 9/19: Concord Insurance
- 9/18: Slim-Fast
- 9/18: Pacific Gas & Electric
- 9/18: Ross Stores
- 9/18: Discount Dresses
- 9/15: Rite-Aid
- 9/15: Sybaris
- 9/15: George Foreman Grill (Salton)
- 9/15: US Sen. Candidate Mark Dayton (D-MN)
- 9/15: Eckerd Corporation
- 9/15: CB Fleet (Summer's Eve)
- 9/15: Texaco
- 9/14: Sears (did not approve ads)
- 9/14: Renaissance Cruises
- 9/14: Kraft
- 9/14: Kaiser Permanente
- 9/14: Unilever (Brummel & Brown)
- 9/14: America's Best (Eyewear)
- 9/14: Ontel
- 9/14: Tri-City Sporting Goods (CA)
- 9/14: Les Vogel Dodge (CA)
- 9/13: Luxor Resort & Casino
- 9/13: Brentwood Volvo
- 9/13: Stonestreet Capital
- 9/13: Conair
- 9/13: GEICO
- 9/13: Brink's
- 9/12: Verizon
- 9/12: IHOP (did not approve ads)
- 9/12: Kimberly-Clark (Scott TP)
- 9/12: Starpower Internet
- 9/12: Long John Silver's Seafood
- 9/12: Jacoby & Meyers
- 9/12: Closet World
- 9/12: John Corzine for Senate (NJ)
- 9/12: Rubenstein & Rynecki
- 9/11: Bally Total Fitness
Quotes Re: Dropped TV Ads
"We have instructed our agency to avoid this show in future buys."
9/30: Chef Boyardee
"The Chef Boyardee brand is pulling its ads from the Dr. Laura program."
"We have re-contacted all stations to advise them not to rotate Toyota advertising
into the Dr Laura show."
"We pulled the spots after the first week of the schedule and have no intentions of
maintaining any type of presence within the program."
"It was not our intet to run our advertising during the Dr. Laura show. We have
contacted our agencies to insure that our commercials do not run on the show again."
9/24: Washington State Lottery
"The Washington State Lottery agrees that the controversy surrounding Dr. Laura's
opinions render her program a potentially problematic environment for any advertiser. But,
more importantly, the Lottery affirms its stance against positions that promote
discrimination, bigotry, and prejudice. The Washington State Lottery did not seek out
advertising during the Dr. Laura Show, and we have pulled all advertising from that time
slot while the show airs."
"The Coca-Cola Company has not directly purchased advertising on the Dr. Laura
television show, either nationally or locally, and the show is not part of our planned buy
for 2000. Any Coca-Cola advertising that viewers may have seen on the show was placed in
error by a local television station. We have instructed the local television stations
where we advertise to adhere strictly to our media plan."
9/22: Torso Track (Suzanne Somers)
"...The ads were pulled and will no longer be seen on that program."
"We have requested that our media buyer not purchase spots on the Dr. Laura [TV]
9/22: Fantom Technologies
"We respect your concerns and have contacted our media agency to remove any future
FANTOM advertising from this program."
9/21: CareFirst BlueCross BlueShield
"While we do support the right to free speech; we will not support the television
show commercially. Last week, after ads ran without our knowledge, CareFirst instructed
its advertising agencies to discontinue any placement on the Dr. Laura radio or television
"The Dr. Laura Show is on the list of programs with which we DO NOT advertise. The
commercials that ran in the Utah area where mistakenly booked by our media buying
agency... We have corrected the problem..."
9/21: Mattress Discounter
"Mattress Discounters is notifying all television stations that we deal with
nationally that we do not want to be in any way, shape or form associated with the
"Dr Laura" show... As soon as we found out they were running our spots in the
Dr. Laura program we contacted the stations and moved the spots."
9/20: Steak n Shake
"If any of the Steak n Shake commercials have run during the Dr. Laura Show it is
purely by mistake and we will be receiving commercials in other programming to account for
the television station error."
MORE QUOTES from TV
LAURA'S RADIO ADVERTISERS
Who's Dumped Laura to Date:
- Procter & Gamble (TV & Radio)
"While she has every right to assert her views on all subjects in the context of her
show, we have an equal right as an advertiser to place our commercials in less polarizing
environments.... there are lots of programming options and we've decided there are better
ones for us"
"Albertson's is committed to embracing diversity in its many forms... Once we learned
that we were inadvertently advertising on the Dr. Laura Show, we directed the media buying
service to pull our advertising from this program."
"RadioShack took action to pull ALL ads from the Dr. Laura Show as soon as this
placement error was brought to our attention."
- Motel 6
"We are looking very closely into whether this type of talk-show programming makes
sense for us and we are doing no further advertising on Dr. Laura this year."
"We have discontinued our advertising on the program."
MORE QUOTES from radio
advertisers who have dropped Dr. Laura
AD AGE ON LAURA ADVERTISING
"Other advertisers should pay attention to P&G's words: there are indeed 'better'
program options." - Advertising Age editorial about Dr. Laura, 5/29/00.
ARTICLES ALL SHOULD READ:
- Consumers will reject advertisers for shows like Dr. Laura, new
- Laura's quotes about gays.
- Laura "savages" young girl, Hartford Courant
(excellent article) 11/9/99.
- Laura "puts kids at risk for HIV/AIDS", AIDS
- Laura's "hypocrisy", Slate.
- Laura "lies", Calgary Herald,
- Free Speech not an issue, Boston Globe,
JEWISH HATE MONITOR CRITICIZES LAURA
"We believe that a tone of demonization and needless hostility characterizes your
remarks on these issues... we are concerned that others might use such statements to
justify acts of violence or discriminate against gays and lesbians." -
Anti-Defamation League letter to Laura, March 24, 2000.
- Matthew Shepard: "...she suggested Matthew Shepard, the University of
Wyoming student brutally slain in a gay-bashing incident in 1998, was to blame for his own
murder." - RadioDigest.com,
- AIDS: "Dr. Laura's dangerous message puts kids at risk for HIV/AIDS... It
would be irresponsible of Paramount to distribute such a dangerous message, and they
should not do so." - AIDS Action letter to Paramount,
- Free Speech: "When Paramount decides that it wants to put on Dr. Laura, or
doesn't want to put on Dr. Laura, the government's not involved. And therefore the First
Amendment and the freedom of speech, the legal freedom of speech protections, don't
apply." - ACLU's Peter Eliasberg on ABC's World News Tonight, 5/20/00.
- Bigotry: "Dr. Laura and the words she has chosen are extremely troublesome,
factually inaccurate and hateful. HateWatch asks Paramount Television to not give her a
wider forum to express these, and other bigoted sentiments." - HateWatch.org statement, 3/16/00.
. - Denials: "She is Clintonesque. She either claims not to remember things or
denies them. She mostly pleads bad memory. I found her evasive at best, and dishonest
often." Vanity Fair writer Leslie Bennetts in the Toronto Sun, 10/10/99.
- Credentials: "She has fewer credentials than television's Dr. Frasier
Crane." - Ft.
Worth Star-Telegram, 5/19/00
- Lies: "When a broadcaster lies, someone must call her to account... It is
not only disingenuous but dangerous." - Calgary Herald,
- Savage: "In a November broadcast, she savaged -- by name -- a Connecticut
eighth grader... suggest[ing] the girl be 'sacrificed,' Inca style." - Newsweek,
- Rabbi Speaks: "radio hosts such as Dr. Laura... are misleading their
listeners and misrepresenting the meaning of the Biblical text." - National
On Gay Parents: "[F]or gay couples and single women who decide to raise a
child, she suggests, 'Get a dog instead.'," Atlanta Journal-Constitution, 5/13/00.
On Gay Civil Rights Advocates:"The well-funded and well-connected homosexual
activist movement has become the McCarthyism of the 21st century." 5/13/00, Deseret
Read more Laura quotes about gays.
RELIGIOUS RIGHT ON FREE SPEECH
"...there's no substitute for Hollywood taking responsibility for what it puts on the
air. Time and again they've shown they're unable to clean up their act. Maybe our elected
leaders should do it for them." - Family Research Council, read more.
MOM FIGHTS BIGOTS: "In high school, while your children were doing what kids
that age should be doing, mine labored over a suicide note, drafting and redrafting it to
be sure his family knew how much he loved them. My sobbing 17-year-old tore the heart out
of me as he choked out that he just couldn't bear to continue living any longer, that he
didn't want to be gay and that he couldn't face a life with no dignity..." Paramount
and Viacom, this is the world you are creating for our youth. Read this incredibly
banner to your website we have them available online.